MASS COMMUNICATION

Welcome Message

You are welcome to the department of Mass Communication, Michael Okpara University of Agriculture, Umudike (MOUAU). The department is unique and a gateway to showcasing, shopping and marketing the university as a whole. The department of Mass Communication is structured along the following sequences offering courses in the following areas: Print and Broadcast, Journalism, Marketing Communication, Development Communication and the New Media.

These courses are packaged in a way that graduate of Mass Communication from MOUAU would be able to practice communication in a professional manner that makes him or her to communicate both as a holistic and specialized communication practitioner/expert in any of the areas of communication identified above.

Our workshops include “MOUAU Green Newspaper”, “MOUAU Green Magazine”, “MOUAU Green FM Radio” etc. Our students are exposed to rigorous practical training, industrial experiences in core media houses spread all over the country.

MOUAU makes use of indigenous resources to satisfy indigenous demands.

“We are the bridge between Science, Technology and Humanities’’

Mission

To advance the frontiers of knowledge in the field of Communication and Agriculture, respond to the growing need of an increasingly specialized crop of intellectuals, journalists and other professionals who from the workforce of the nation’s rapidly growing information sector and the larger world of high technology; disseminate information and knowledge through communication to make our University a world class University.

Vision

To produce self-reliant technological mass communication graduates with practical skill derived from practical training and experience from a science and technological oriented university. To use Communication and Media to create a model University of Agriculture that meets world standard in foods, security and fibre production.

Philosophy of the Department

Mass communication as an omnibus discipline with its characteristics, holds a bridge between the science and technology programmes on one hand and social sciences and humanities on the other and marries them together. This makes it a popular field of study in universities, with a bias to a University of Agriculture.

Objective of the Department

  • To produce graduates with skills and knowledge necessary for working as professional in a wide variety of communication areas comprising print, broadcast, marketing communication, development communication and new media; who can earn a living on their own and generate employment for others.

  • To produce graduates who are well informed on developments around them, the society and the world in general.

  • To produce researchers and scholars in the areas of Nigerian and African culture, tradition, communication and media system.

  • To produce graduates who are well grounded in communication and media related issues and who have effective mastery of media skills and applications to achieve self actualization, local and national development.
  • Admission Requirement

    University Matriculation Examination (UME)

    To qualify for admission through UME, a candidate must possess a minimum of five (5) O’Level credit at SSCE, GCE or NECO or its equivalent in not more than two sittings. These must include English Language, Mathematics, Arts or Social Science Subjects and any Science subject.

    The candidate must participate in UME and post UME of the University.

    Direct Entry (DE)

    Candidates for Direct Entry admission must possess a minimum of national diploma (ND) or its equivalent in Mass Communication from a recognized institution, with a Cumulative Grade Point Average (CGPA) of not less than 3.0.

    In addition to the diploma as specified above, the candidate should possess the departmental O ’level requirement.

    Dr. Okpoko, John Ikechukwu

    Head of Department Mass Communication